I just came across this startup while I was wasting time online the other day.
It is called PHOKATCOPY
Although the host website classified it as a web startup, it is much more than that. And I'm not very sure about the level of success of this service(although the company website quotes impressive figures-student base of 60000+ ...Wow!!) but what impresses me the most is the simplicity of the idea. It is only apt that the idea was formulated in the minds of a couple of IITD students.
The idea is basically this- Students, all kinds of them need xerox. So the company strikes a deal with some corporate biggies and puts their advertisements onto the back and front cover of the xerox to earn a profit. And then they 'share' their profit with the students in the form of a rebate(hence the "phokat" tag) plus some goodies which get by using special coupons. In addition to this they also collaborate with the colleges to widen their reach. Simple yet ingenious!
Just amazed to see what others are doing while I'm just whiling away time online. :(
Dec 10, 2009
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With a name like that, it surely catches one's attention. An innovative idea, indeed!
ReplyDeleteI know you don't quite believe in the business model of this venture... and thats probably debatable .. but i cant help but be optimistic about this thing.. its just so ..raw!!
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