Dec 10, 2009

Youtube introduces automatic captioning for the deaf- Why should you get excited about it?

Youtube has come out with a brand new feature - Automatic captioning of its video to produce subtitles for the benefit of the deaf. In a nutshell, the service will produce subtitles for videos which have been spoken in fluent English. So for example , a deaf person watching a video of Obama making a speech can read about it in real time as he/she watches the video. That's cool!
But this technology if fully developed has some really deep implications on the way we use our online content. Essentially it is an extension of audio based content retrieval. Some of them I enlist here, others you are free to dream about:

Multiple language captioning: A video which has content in English language can be understood by a French person if the technology allows the bot to translate languages. That means a deaf(or otherwise) French guy can view Obama make his speech and understand it completely, all in real time.
Social Media: We already have been using videos on social networking sites for ages. How about using it for social networking? Videos uploaded online could be therefore processed for references of people within ones social circle. These references could then be used for all the millions of applications now being built on the social media platform. For example , if I'm uploading a video of my friends Ross and Chandler, then a alert could shoot off onto their (and possibly their friends) Facebook pages.
Brand management: Companies can derive useful information from user videos regarding the impact of their product has created. Obviously this application is weak in the sense that users will rather opt for textual medium(at least for a few years more) to put their feelings out in the open.
Marketing: This is one that is accompanied with any innovation in the field of information retrieval. Videos often seem to have content that is different from what their titles state. For eg, a video titles "The best hangout place in Mumbai" could talk about something different , say sea food at one particular place. In such a case it would be better to use the video itself to generate ads.
Clustering based on content: All of the above applications are more of audio based content ones. One use that is based on video content(Obviously this does not relate to this particular innovation) is grouping videos based on the spectral patterns of the content. Something similar to Image Swirl by google(Check it out here) . So outdoor videos can be separated from indoors, etc.

Well I have gone on for more than a googol pages it seems . But I'm sure you see that this technology could have far reaching effects. I'm particularly interested in the social media aspect of it since video based social networking is really not into the picture yet.. Something to watch out for...

A whacky startup idea!!

I just came across this startup while I was wasting time online the other day.
It is called PHOKATCOPY

Although the host website classified it as a web startup, it is much more than that. And I'm not very sure about the level of success of this service(although the company website quotes impressive figures-student base of 60000+ ...Wow!!) but what impresses me the most is the simplicity of the idea. It is only apt that the idea was formulated in the minds of a couple of IITD students.
The idea is basically this- Students, all kinds of them need xerox. So the company strikes a deal with some corporate biggies and puts their advertisements onto the back and front cover of the xerox to earn a profit. And then they 'share' their profit with the students in the form of a rebate(hence the "phokat" tag) plus some goodies which get by using special coupons. In addition to this they also collaborate with the colleges to widen their reach. Simple yet ingenious!
Just amazed to see what others are doing while I'm just whiling away time online. :(

Aug 4, 2009

Amazing ad!

This is one of the best ads I've ever seen, not just because of the concept but also the execution. And the music will definitely strike a chord.

Jul 29, 2009

Finally back!

Yeah .. its been a long break .. and I have absolutely no explainations for it... But this time round without hope or agenda I shall continue blogging. As far as this post goes I have nothing more to add, I'll just leave you with this thought.
You can't anything on this planet apart from gravity



By the way just registered on twitter. You can follow me if you wish to. At www.twitter.com/deepmp. Its a great service and I don't think I'm worthy enough even to testify.